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It is also differentiating the Mediaset Premium brand from its competitors.Ĭonsidered the first OTT-TV service in Italy, Premium Play is helping Mediaset improve customer loyalty by providing richer and higher-quality “anywhere and anytime” services, helping both to increase average revenue per user and attract new customers.
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Premium Play has since become an important source of growth for Mediaset, becoming one of the leading on-demand subscription services in Italy and Europe, boasting more than 1 million users across all available service-enabled devices (STB, PCTV, iPad, Connected TV and Xbox 360). The new Mediaset OTTTV service, called “Premium Play,” is an innovative product that complements the company’s traditional linear TV premium channel offering, evolving the broadcaster’s capabilities toward convergent, personalized, multi-device models. This success led the company to develop a new offering in non-linear video distribution over broadband networks-what is now known as “Over-the-Top-TV” or OTT-TV. To diversify its revenue stream, the company launched in January 2005 a new business unit, Mediaset Premium, a subscription-based pay-TV offering on digital terrestrial television that achieved rapid success. Since 2004, when the company’s principal offering was three free-to-air channels, the broadcaster has grown at an enormous pace as it embraced digital terrestrial TV technology. In 2011, Mediaset Group reported consolidated net revenues of over $4.250 billion.īusiness challenge Mediaset is a major Italian commercial broadcaster and the market leader in terms of advertising revenues.
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The company has also expanded its business beyond Italy by becoming the major shareholder of the Spanish broadcasters Telecinco and Cuatro, and by acquiring Endemol- a leading global TV format producer. The group operates a wide range of broadcast and related media, including free-to-air generalist (Canale 5, Italia 1, Retequattro) and mini-generalist television (other Digital Terrestrial TV channels), pay TV (Mediaset Premium), TV drama and film production, broadcast infrastructure management and home shopping (Mediashopping). Accenture helps Mediaset launch Premium Play- a groundbreaking, multi-device, Over-the-Top TV service-and maintain high performance with ongoing innovative offerings Accenture Video Solution attracts more than 1 million users for Italy’s leading broadcaster’s Premium Play OTT-TV serviceĪbout the Mediaset Group Mediaset Group is the first commercial broadcaster in Italy and a major media company in Europe.